The Star moves to integrate media platforms

(The Star) – The Star celebrated its 42nd anniversary with the goal to integrate its print and digital platforms.

Star Publications (M) Bhd acting group chief executive officer Datuk Seri Wong Chun Wai said the integration of the company’s print, radio, LiTV and digital platforms was important.

The Star is at a transition point now; although The Star remains the biggest English daily, we must continue to strengthen our digital platform.

“We have to change the way we work and put effort in convergence,” he said at the celebration at Star Media Hub, Bukit Jelutong.

Wong added that the way the media delivered news now was also different – it is not just about utilising the online platform but it needed to have the cutting edge to move forward.

The media, he said, must always innovate or it would evaporate.

Wong remembered the scepticism the company faced when it first launched the online portal but was proud to announce that despite competition from other online portals,

The Star Online is still the number one news portal in Malaysia.

Some of the retired key movers of The Star, whom Wong referred to as “Old Warriors” were also invited to the event.

“We must not forget our roots, the past is important,” he said.

There was a cake-cutting ceremony to mark the occasion and employees enjoyed performances and a sumptuous spread.

At the anniversary, 29 employees were given the 15-Year Long Service awards in appreciation for their services to the company.

Ads and Support assistant manager Tan Chin Ai, 37, remembered how they had to cover the fax machines with cardboard every Friday before leaving work at the old office in Section 13, Petaling Jaya, in case it rained because the roof leaked.

“The excitement of the job is what keeps me motivated for 15 years, I learn different things every day,” she said.

Assistant store keeper Mohd Kamal Mohd Mohd Jan, 40, has only good memories working in The Star.

“The company provides us benefits. I feel appreciated.

“I am proud to tell others that I work for The Star. I hope to work here till I retire,” he said.