1Malaysia: Eroding brand equity?

By Jeff Ooi

Branding gurus must speak up if the current branding of 1Malaysia will erode its brand equity steadily.

What have we now?

1Malaysia F1 Team.

1Malaysia Amanah Saham.

1Malaysia Tony Fernandes.

1Malaysia Earthquake Fund for Asia.

1Malaysia Mat Rempits.

1Malaysia Lantern Festival.

But reality check: What we don't have now for all Malaysians?

Sharing of national wealth, equitably.

Why has Najib been so totally silent on a number of socio-economic issues that have torn Malaysian fabrics apart, for example, the politics of poverty and equitable distribution of national wealth?

Currently, the bottom 40% of the Malaysian population only get to own 13% of the country's wealth.

Read more at: http://www.jeffooi.com/