Proton to unveil lower prices
(NST) JAKARTA: Proton will unveil a reduction in the prices of its existing models in Malaysia tomorrow.
Proton executive chairman Tan Sri Mohd Khamil Jamil said the prices would be 10 per cent lower and the models involved were the existing variants in the carmaker’s stable. He, however, declined to divulge the models which had been lined up for price reduction, saying that they would only be known tomorrow.
“We are reducing the prices based on value engineering,” he said at the launch of Proton’s Preve model for the Indonesian market, here, yesterday.
Khamil said although the prices would be reduced, the national carmaker would not compromise on safety and quality.
The lower-priced variants will be unveiled at Proton’s Mutiara Damansara outlet in Malaysia and bookings will be open to the public.
Last month, Prime Minister Datuk Seri Najib Razak reaffirmed the government’s commitment to reduce car prices in stages.
Barisan Nasional had, in its election manifesto, promised to review the national automotive policy to reduce prices of cars by between 20 and 30 per cent in stages and raise the competitiveness of national cars.