By most accounts, the Bersih 2.0 protest on July 9 could turn out to be massive and will certainly go beyond issues of fair and free elections. With over 100 political, NGO and right groups could be joining the “March for Democracy”, we expect them to champion a slew of issues ranging from inflation to Teoh Beng Hock and Lynas. The protest, if not countered, could undermine the government, the economy and national security. This note sets out the policy guidance and the do’s and don’ts in managing the issue.
NO HOLDS BARRED
Raja Petra Kamarudin
YB Datuk,
Attached please find the guidance/messaging on the Bersih issue for your attention and action, where necessary.
This follows the UMNO Political Bureau meeting where this issue was also discussed and that this material be circulated to all bureau members.
Please note that the usual confidentiality rule applies.
Please do not forward or disseminate it to unauthorised person/persons.
Thank you and best regards
Jalil Hamid
Head, National Communications Team, PMO
*************************************
GUIDANCE ON KEY ISSUES No 8/2011
Issue: BERSIH 2.0
By most accounts, the Bersih 2.0 protest on July 9 could turn out to be massive and will certainly go beyond issues of fair and free elections. With over 100 political, NGO and right groups could be joining the “March for Democracy”, we expect them to champion a slew of issues ranging from inflation to Teoh Beng Hock and Lynas. The protest, if not countered, could undermine the government, the economy and national security. This note sets out the policy guidance and the do’s and don’ts in managing the issue.
Advisory
The process of mind-conditioning will continue in the run-up to July 9. The process will include:
1. Discredit the organisation and its key leaders. Bersih is neither registered with ROS nor ROC. It is NOT an election watchdog but a group of politicians and politically inclined individuals who lack credibility.
2. Label the rally as “perhimpunan haram” or “illegal assembly”, and that the people behind Bersih are trouble shooters and going against the Constitution and the law to gain political mileage.
3. That they are just a front for the opposition.
4. Since DSAI is already “out of the race” for premiership, he has to resort to street protests because PR can’t win GE13 through ballot boxes. He is seeking a “short-cut” to Putrajaya via undemocratic and unconstitutional means. Remind people about his Sept 16 bluff.
5. DSAI is also using this to shift the public attention away from his legal and moral woes.
6. Create anxiety that Bersih is working for the interests of foreign elements, who are out to destabilise the country.
7. That BERSIH is not bersih (clean) after all as it is an illegal group out to create havoc.
Do’s and Don’ts
1. KDN Minister, IGP, DIG and Internal Security and Public Order Director to brief media editors at KDN. Use the meeting to reinforce the branding as “perhimpunan haram”, that Bersih is an unlawful organisation and the perpetrators are out to create chaos.
2. KDN, which has jurisdiction over all print media, needs to exert its authority in ensuring the press toe the line.
3. Confine politicians to just making political statements. Let the police do their job.
4. PDRM can start calling up Bersih organisers based on the hundreds of police reports lodged so far.
5. Encourage the use of 3rd party validators.
6. Pre-empt chaos and disorder (fear paradigm). The “show of force” by UMNO or silat groups well before July 9 may be imperative to deter demonstrators.
7. The soundbytes in our favour MUST come from across the country and across the ethnic lines. The soundbytes should not just be confined to the Malays or those residing in the Klang Valley.
8. We must not allow the rally to be exploited by international elements.
9. As a pre-emptive measure, the authorities should stop the launch of Perhimpunan Bersih 2.0 scheduled for 19 June at the Chinese Assembly Hall. Likewise, a related Perkasa event called “Lawan Perhimpunan Bersih” at the Sultan Sulaiman Club on the same day should also be halted.
10. SPR should counter Bersih demands for free and fair elections by highlighting the various initiatives it has undertaken so far. Use the highly successful Sarawak PRN as its model. It should not meet up with Bersih people.
Recommended media treatment
1. Media to highlight stories of how businesses, retailers, tourists, shoppers, motorists and ordinary people will be affected. (July is the peak month for Arab tourist arrivals; plus the top three EPL teams will also be in town in July). Malaysia will be in bad light if the teams skip KL on security grounds.
2. Question the source of funding for Bersih.
3. The media will primarily be targeting the trio: DSAI (who is capitalising on this ahead of his July 15 Sodomy 2 trial), the newly minted PAS deputy chief Mat Sabu (who is the budak suruhan DSAI and tali barut DAP) and Ambiga.
4. We will encourage the media to use file photos of Ambiga with PR leaders to highlight her close association with them. Ambiga has the history of leading street protests when she was Bar Council president.
5. The media to use less of the same old faces (eg Zul Nordin, Zahrain, Ibrahim Ali) as “attack dogs.” Try to tap fresh faces (eg BN Youth leaders, some NGOs).
6. Friendly bloggers and cybertroopers will continue to be mobilised.
7. TV stations to constantly play up images of ugly demos in other countries.
Desired outcome
1. Neutralise the opposition noise.
2. Reinforce the view that public sentiment is NOT with Bersih and the opposition.
3. Send a strong message that the government is full control of the situation, that it will not tolerate trouble makers and those who undermine the rule of law.
4. No apparent adverse impact on investor confidence or Malaysia’s political risks.
17 June 2011

written by onnetline, July 13, 2011 20:52:24
written by Motherchell, July 13, 2011 03:53:38
This Land is more beautiful than the broad pixels that illuminate. We can easily tell the world as we have done with the simple strokes we all possess. They may try with their stunted media to whitewash their deeds , but we are all one up them . The World see it daily as we refresh the intelligent minds , the movers-- to see Malaysia free of the corrupt.
The best to you and your family my dear!!
Imagine one day ---if we we don't stop these urchins--- Jalil Hamid becomes PM thro his conspiracies--- Would this be a land of peaceful abode?
written by Aduh, July 12, 2011 10:53:08
The guidance has FAILED MISERABLY to achieve the desired outcome. Simply because the stupid najib has swallowed all the garbage from an equally stupid person.
najib had done that many times in the past. We have begun to like it. More of that, please..
written by truthbespoken, July 12, 2011 10:45:27
written by my-oumrie, July 12, 2011 10:28:23
written by rastamasta, July 12, 2011 02:33:26
written by kinistau, July 12, 2011 00:31:05
Now that bersih 2.0 is over, don't you ever call the kaum Tiong Hua no balls again!!

written by kinistau, July 12, 2011 00:28:34
Don't you ever call the kaum Tiong Hua no balls again!
Please tarik balik!
written by rocky, July 11, 2011 23:08:45
written by lakian, July 11, 2011 20:22:18
written by magickriver, July 11, 2011 19:45:16
I assure you, the rakyat won't be too unhappy if you never surface from under your own excrement.
written by Jefus, July 11, 2011 18:18:15
Brutus was that you?
written by BAYANGKARA, July 11, 2011 17:34:57
Allahyarham Baharuddin Ahmad made the ultimate sacrifice. The haunting images of him shown on TV Selangor will forever be etched in our memory. Let's not forget him ever.
Now is the time to get this rahsia and the BERSIH videos across to the rural folks, the fence sitters, the gullible and MSM readers.
We should all try in our own ways. Internet, CDs/DVDs...................
written by DreamLady, July 11, 2011 16:24:20
You are a kind and compassionate soul, take good care my dear, may God bless you and family always....
written by mrshah_59, July 11, 2011 16:16:40
written by Angela Ooi, July 11, 2011 15:39:12
To all those involved in these despicable con game to shackle the Rakyat, I would ask, 'Do u believe in God n if so, is there any point in praying?'
written by smalluncle, July 11, 2011 15:10:34
written by batsman, July 11, 2011 15:08:53
written by Concerned_Citizen, July 11, 2011 14:48:59
Well planned but devil would never win over JUST!
written by Den, July 11, 2011 14:42:06
So, it means that umno cheated in election and all accusations were right and admitted by umno.
So, umno was an illegal government, and ruler can demand new election?
EC will be totally revamped or to be run by UN???
What's 101% sure is that umno will arrogantly in denial and will continue to cheat.... to remain in power so that they can continue to steal people's monies..
Umno is anti Islam.,.
written by Davy McChester, July 11, 2011 14:38:42
written by Nixcloud, July 11, 2011 14:21:08
written by NollanBD, July 11, 2011 11:27:04
written by arazak, July 11, 2011 11:05:37
I suggest that you resign from heading that Think Tank group for the thieving and tyrant UMNO regime and switch to become a stand-up comedian like the real Jalil Hamid who sang the “Ayam” song;
Ayam..
Bermacam ayam
Ada ayam kampung, ayam hutan, ayam siam
ayam turki, ayam belanda
Ayam Hutan, boleh terbang
Ayam kampung dalamlah reban
Ayam bandar di dalam pasar
New Ayam song composed by Jalil Hamid. . ., Ex - Head, National Communications Team, PMO
Ayam. . .
Bermacam ayam
Ada ayam UMNO, ayam MCA, ayam MIC,
Ayam Mongolia, Ayam Khazakstan
Ayam Perkasa, boleh terbang
Ayam Patriot dalam reban
Ayam FRU di Lebuh Pasar
written by Merdeka, July 11, 2011 10:52:45
written by malgal, July 11, 2011 10:38:26
well it was a waste of money.
jalil hamid and his think-tank team TANKED.
written by Pegasus, July 11, 2011 10:19:59
written by batsman, July 11, 2011 10:12:24
written by singhkris, July 11, 2011 09:27:26
written by mick_err_stan, July 11, 2011 09:24:19
So much for freedom of the press.........It a waste of time and money reading mainstream newspaper.......they are reporting untruth, they cover up corruption and they twist the facts. SIAL BETUL !!!!
written by earthman, July 11, 2011 08:54:24
They who persecute the people only knows politics and power but have forgotten God Allah. They only and sometimes not, remember God Allah for only an hour each week. 99 % of the time they hate God Allah and do despicable things. To them belongs hell's fire. But God Allah is merciful. May His will be done.
written by NottyMaus, July 11, 2011 08:35:28
Advised the foolish Prime Meanister to make war on citizens, this Jalil fellow. What a silly conspiracy !
We knew all along all those attack dogs were paid handsomely for their rabble rousing.
Najip, when are you going to start thinking for yourself, gather some wisdom, huh ? You can't govern a whole country like this ! It's not like running a small homestead where mistakes are permissible.
It's so foolish taking advice from idiots! You are running a country of 28 million people, you know ?
written by Bangkok Warrior, July 11, 2011 08:20:23
written by Khan, July 11, 2011 08:16:25
Thank you YM RPK...
written by Naksam, July 11, 2011 07:59:02
Thank you RPK .
written by Motherchell, July 11, 2011 07:16:58
Egypt 's ex-minister faces death penalty
CAIRO - Egypt's former Minister of Interior and some of his senior aides are due to stand trial by a criminal court on April 24 on charges of premeditated killing of hundreds of peaceful protesters in Cairo and governorates, a judicial source at Cairo's Court of Appeal said.
http://213.158.162.45/~egyptia...th penalty
How long more are the UMNO ""dogs""(as referred by Jalil Hamid himself ) going to let themselves whore for handouts time to time. Egypt's former Security Min Habib el-Adly should be able to instill some wise thoughts for their survival as political prostitutes. How much is enough ??????????
No wonder the eerie silence of that Ib Ali on the 9th.
BE AFRAID!!!!! ALL YOU THUGGISH BASTARDS WHO ARE OUT TO DESTROY THE NATION!!!!!!!
written by singhkris, July 11, 2011 07:12:44
written by Littlebird, July 11, 2011 07:08:05





















